Connor Wilson

* Conduct regular technical and content audits and implement appropriate changes to maintain or recoup rankings
* Manage relationship with content agency, upkeep editorial calendar
* Lead documentation efforts to help unify efforts across multiple teams after several acquisitions in FY2022

* Led SEO Strategy for Health Insurance and Medicare for ValuePenguin.com, a LendingTree site
* Performed competitive analysis and led design adjustments to compete for search results
* Designated and tracked top keywords for Health Insurance and Medicare to triage any rank declines and implement relevant fixes

* Worked closely with technical SEO team to track and optimize performance of over 2 million product pages
* Consulted other teams in the organization of how to best align their work with the goals of the SEO team
* Led reporting activities to track overall Lowes.com SEO performance and analyze and diagnose issues and areas of improvement

* Conducted keyword research using SEMRush for content planning and production, implement schema markup and enabled AMP across site
* Produced content outlines for revamps, consolidation, and SEO-centric content production
* Worked with Google Analytics, Google Search Console, JIRA, and other softwares to execute content and marketing strategy

* Managed team of up to 5 freelance writers, including assignments, editing, and publishing
* Translated lengthy eBooks into Spanish
* Worked closely with PR and SEO team